Functional Confectionery Market : Up-to-Date Analysis of Market Trends and Technological Improvements 2018 – 2028

The global confectionery market is experiencing steady year-on-year growth and has a number of new players with innovative portfolios. The functional confectionery market is considered as one of the key segments that may overcome the slowing traditional confectionery market in Europe and North America. Snacking has increased in terms of consumption due to the fast-paced lifestyle of the urban population, which is estimated to creating a positive demand for functional confectionery over the forecast period. North America, followed by Europe, is pegged to dominate the functional confectionery market over the forecast period, owing to its strong consumer base for functional foods and beverages. Further, the organic segment is expected to be the most lucrative one for manufacturers.
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Fragmentation of a mature market such as confectionery is likely to result in manufacturers being able to increase the demand for novel offerings. Key market participants in the functional confectionery market are leveraging the rapid growth of functional food segment by introducing functional confectionery products targeting the healthy food preferring consumer base in major developed regions. Recent product launches in the confectionery market show the presence of some degree of functional ingredients in products that are low-sugar, low-calorie and clean label. A large number of regional functional confectionery players capture a majority of the market share whereas traditionally, in the confectionery market, global players occupy a high share.
Developed regions, such as Europe and North America, are expected to generate majority of the revenue in the functional confectionery market. Functional confectionery, in this region, has mostly entered the mainstream confectionery market with a few products in the premium functional confectionery offerings. The functional confectionery market is expected to witness high growth rates in developing and rapidly urbanizing regions of Asia Pacific and Latin America. China is estimated to be a major market for functional confectionery over the forecast period. The Middle East and Africa region is estimated to capture a substantial volume share of the global functional confectionery market over the forecast period, which can be attributed to the increasing penetration of European food and beverage manufacturers.
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Our company will follow a modeling-based approach and triangulation methodology to estimate data covered in this report. A detailed market understanding and assessment of the distribution channel, species, nature, origin and end use of the product segments covered in the study is followed by carrying out a demand-side approach to estimate the sales of target product segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period. The statistics and data are collected at a regional level, consolidated and synthesized at a global level to estimate the overall market sizes.

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