Colloidal Oatmeal Market : Worldwide Industry Analysis And New Market Opportunities Explored 2018 – 2026

Over the last few decades, oatmeal has been consumed as a therapeutic medicine to treat a wide range of skin conditions such as irritation, and itching related to several xerotic dermatoses. Oatmeal has both dermatological and cosmetic health benefits as it soothes, cleanses, moisturizes, and protects skin. Colloidal oatmeal is derived from finely crushing the oat and boiling it to abstract the colloidal material. It is not a breakfast meal and should not be eaten. Colloidal oatmeal dissolves consistently when combined with water, oils, honey, lotion, and other liquids that enable it to be absorbed simply by the skin. Colloidal oatmeal is particularly rich in proteins, lipids, complex carbohydrates, vitamins, and has antioxidants feature. It is used as a moisturizer to protect skin and prevent from dry, rough, and skin irritations. Thus, due to various unique functional properties of colloidal oatmeal, it is considered as a cleanser, moisturizer, soothing, buffer, as well as a protective anti-inflammatory agent.
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Expanding personal care industry, growing trend of organic cosmetic products, product innovation and premiumization, increasing consumer awareness about advantages associated with personal care products, the rise in research and development activities, and accelerating the trend of personal grooming among consumers are some of the factors fueling the growth of colloidal oatmeal market in the near future. Additionally, customers are demanding for gluten-free products as some people are allergic to the gluten coupled with various companies are developing products for sensitive skin care with advanced features such as antifungal properties to meet the growing consumer demand for skin care products. However, stringent government regulations, side effects related to the product, and limited shelf life of personal care products are the factors which may hinder the growth of the colloidal oatmeal market.
Growing men’s grooming trend, rise in adoption of organic skin care products, and expanding direct sales channel in the developing countries to minimize the overall cost associated with products and distribution channels are the factors due to which colloidal oatmeal market revenue is expected to grow at a significant growth rate, over the forecast period. Moreover, consumers are demand for clean label products for various health benefits, increasing inorganic growth by companies through mergers and acquisition, and rising demand for premium personal care products is the primary factor accelerating the growth of the colloidal oatmeal market.
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A modelling-based approach and triangulation methodology will be followed to estimate data covered in this report. A detailed market understanding and assessment of the type, application, and distribution channel of the product segments covered in the study is followed by carrying out a demand-side approach to estimate the sales of target product segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period. The statistics and data is collected at a regional level, consolidated and synthesized at a global level to estimate the overall market sizes.

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