Energy Sports Food and Protein-Based Sports Food to Hold Larger Share in Sports Food Market

The global sports food market exhibits high fragmentation, reports Transparency Market Research (TMR). With a large pool of vendors, the vendors in the global sports food market are vying for consumer attention. The presence of big players in the market facilitates the broad accessibility of these products which will in turn increase demand. For example, the brand OWN PWR was introduced for U.S. consumers by Amazon in 2018.
The main market players ' strategies for achieving competitive advantage include collaboration with others, investment in R&D, and product differentiation. For instance, a 3-year distribution agreement with the protein brand, Crankt, was signed in 2018 by the Freunity Food Group of Australia. The Freedom Food Group helped to grow its brand of sport and nutrition in Australia.
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The negotiating power of purchasers is high because the price of a product switch is comparatively small, so the retention of the customer is quite difficult. This could be a key focus area for vendors in the global sports food market to consider in the coming years. 
The global sports food market should reach $88.76 billion by 2022 according to the TMR report. The prediction period is from 2017 to 2022 and within this era, the market can grow to an outstanding CAGR of 6.90%. Product dominates the market compared to their counterparts by protein-based food products and energy sports. The market is seen to contribute significant stocks from internet channels with respect to the distribution channel.
From a geographical point of view, during the prediction era, the global sports food industry is probable to have an accelerated CAGR lion's share in North America of 7.70%. The contribution of US$ 36.73 billion to the globe by the end of 2022 from US$ 25.35 trn according to the 2017 documents is expected to be worth only for North America.
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